The real question is: do you have the limited edition Valentine’s Day Stanley Cup and what lengths would you go to get one?
With a few weeks left until Valentine's Day, many are swarming to get the limited-edition Valentine’s Day Stanley Cups . The beloved Stanley Cups I previously saw loved by dads all over the US are now also loved by many influencers and TikTokers who are following the new trend. Stanley Cups have gone viral on TikTok and Instagram over the past year, with many collecting multiple different colors and accessories. The frenzy over the 40-oz cups has caused “tumult” when it comes to the new limited-edition Valentine’s Day version that Target released in late December according to the New York Times.
With colors such as bubblegum pink and cherry red, many waited for the Target closest to them to open so they could get the tumblers. TikTok videos show people running to the display and some people falling down along the way. CountryLiving noted that many Targets even had to limit the cups to two per person to keep people from buying them all at one time. The limited-edition cups were sold out at one Target in minutes according to CountryLiving.
I have joined the Stanley Fan Club and own one of the cups myself. I love the easy to clean design since the top of the cup comes apart. The handle provides a comfortable grip to hold and the cup seems to keep my ice and drink cold until the next day. It appears easy to sell into this idea and get behind the Stanley Cup trend, but it would be fascinating to know the more on the extent one would go to in order to obtain the tumbler. CNN Business shared that Target noted that the Valentine's Day edition was sold out and would not be restocked. However, it was shared that Target is said to do more collaborations with the brand in 2024. It will be interesting to see if this was only a Valentine’s Day trend or if the said future collaborations will continue to be as popular and create as much eagerness to purchase the cups.
By Kayla Dunn, Reporter
Graphic by Shae-Lynn Henderson, Editor in Chief